Francie Thurman Realty
This branding project focused on creating a refined logo and wordmark for a local realtor.
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My role
I designed the logo, wordmark, and supporting collateral, including business cards and brochures.
Services
The problem
Francie Thurman, a local realtor, needed an identity that signaled luxury listings while still feeling approachable to the clients she works with.
Solution
Brand Identity
The visual identity emphasizes sophistication and ease, with a symbol designed to capture the luxurious and relaxing qualities of the realtor’s listings. The final design balances elegance with approachability, ensuring it appeals to discerning clients while remaining welcoming and trustworthy.
Outcome
The identity pairs a symbol drawn from the ease of home living with a refined wordmark, balancing elegance with an approachable, trustworthy feel.
About the client
A sophisticated brand identity that reflects the luxury and ease of home living
