About

I have spent 14 years designing digital products inside small, mighty teams, working from the user's story up. Every engagement starts the same way, with user story mapping and stakeholder interviews to find the real demand, and then the work moves into the browser, where I prototype alongside the build team instead of handing comps over a wall. Lately I pair that practice with AI agents I author, which compress weeks of discovery into days while keeping the methodology story-map-first.

I learned the approach across a decade at Launch Scout, a custom-software consultancy where I designed B2B SaaS, enterprise, and 0-to-1 products in finance, pharma, manufacturing, aviation, and Web3. Story mapping anchored every engagement, and the "Design Sandwich" kept UX, development, and UI iterating together rather than separately. That decade is where I learned to design in code, shipping the production front ends that reached real users.

I refined the practice at Configure, an AI-assisted construction-procurement marketplace, where I was the design founder. I owned design across the buyer platform, the Atlas storefront, the seller pricing tools, and Configure Approvals, and I shipped that UI as production Blazor and Razor components alongside the .NET team with no Figma-to-production handoff. Today I carry the same approach into Ryan Arthur Digital, partnering with founders, product teams, and agencies to take products from discovery to launch.

The proof is in the work. At Launch Scout I led design on the construction marketplace that later became Configure, from design sprint through launch, and it secured more than $1.5M in seed funding in its first year and drew buy-in from Autodesk. I designed PRESTO, a work-order system that replaced paper across 3 facilities in 3 states with no parallel run, which the COO called "functional software we could test." I won a NASA Tournament Lab challenge for a ground control station that let one operator monitor and control multiple autonomous aircraft. And the AI discovery workflow I build now, pairing Claude agent personas with code-based prototyping in Next.js, is what makes weeks of story-mapping fit into days.

If any of that sounds like the kind of team you are building, I would like to hear about it.